Email deliverability and bounces

Read time: 5 minutes. Last updated: June 20, 2026 Who it's for: Merchants whose buyers aren't receiving QuotWay emails, or who want to understand bounces, the SENT status, and how to get more email into the inbox.

Most quote emails arrive without a hitch. When one doesn't, it's usually because it landed in spam or the buyer's mail server rejected the address. This article explains how QuotWay sends email, what the BOUNCED status means and how to recover from it, how to re-send to a different address, and why your emails carry no prices.

How does QuotWay send email?

QuotWay sends transactional email through its own email provider - the same kind of reputable sending infrastructure other Shopify apps use. You don't connect a mailbox or configure SMTP, and emails go out automatically at the right moments (new-quote alerts, proposals, reminders, expiry notices).

There is no custom sender domain today: emails come from QuotWay's provider address, not from your own domain. A custom sending domain is on the roadmap, but it isn't something you can set up now. What you can set is the sender name that appears in the "From" label, so the email still reads as coming from your store. See Email notifications QuotWay sends for the sender-name setting.

What does the SENT status mean?

QuotWay records a status on every email, shown on the quote. The success state is SENT: QuotWay handed the email to its provider successfully and it left QuotWay without error.

SENT does not mean the email reached the buyer's inbox. QuotWay doesn't receive an inbox-delivery confirmation from the provider, so there is no "delivered" status to wait for - SENT is as far as the tracking goes. If a buyer says they can't find an email that shows SENT, the most likely explanation is spam-foldering, not a failure to send.

When that happens:

Ask the buyer to check their spam or junk folder and to search for your store name.
Ask them to add your sender address to their contacts or safe-senders list, so future emails land in the inbox.

What does BOUNCED mean, and how do I fix it?

BOUNCED is the one delivery-failure signal QuotWay does surface. It means the buyer's mail server actively rejected the message - usually because the address is wrong, mistyped, or no longer exists.

When an email to a buyer bounces, QuotWay flips that quote's contact-email status and shows a warning banner on the quote, and it sends you a bounce alert. So a bounce isn't silent: you'll know to act.

To recover from a bounce:

Open the quote and read the bounce warning.
Confirm the correct email address with the buyer (a typo is the most common cause).
Use re-send to a different address to send the email to the corrected address.

Once a good address accepts the message, the email status returns to SENT and the warning clears.

How do I re-send to a different address?

If an email bounced, or you simply need to reach the buyer at another address, QuotWay lets you re-send to a different address from the quote. Enter the corrected or alternate email and re-send - you don't have to rebuild the proposal. This is the standard fix for a typo'd address and the recommended response to a BOUNCED status.

How do I improve deliverability?

A few habits keep your quote emails landing in the inbox:

Confirm addresses at intake. Most bounces are typos. A correct address up front avoids the bounce entirely.
Ask buyers to safe-list the sender. A buyer who adds your sender to their contacts will reliably receive future emails.
Set a clear sender name. A recognizable "From" name (see Email notifications QuotWay sends) makes buyers more likely to open - and less likely to mark as spam - your emails.
Follow up through the thread. If an email shows SENT but the buyer hasn't seen it, the in-app message thread and the buyer portal are reliable backstops.

Why are the email links name-only?

QuotWay emails never include quote prices in the body. They name the quote and link the buyer to the secure surface - their Shopify customer account or the hosted buyer portal - where they review and accept the actual figures while signed in. Pricing is negotiated and buyer-specific, so keeping it out of the email protects it from sitting in inboxes or being forwarded. The link is the action; the numbers live behind it.

Email notifications QuotWay sends - the full list of emails and the sender-name setting.
Messaging with buyers - the in-app thread to fall back on when email doesn't land.
Troubleshooting common issues - step-by-step fixes when a buyer doesn't receive an email.